In 2025, digital templates are helping businesses, freelancers, and individuals save time and look professional. Ready-made templates offer quick, stylish, and easy solutions for social media posts and business reports.

Understanding template trends lets you create products that meet real demand. This guide shows the top digital templates of the year. Whether you want to sell them or just find the best ones for yourself, you’ll find what you need here.

Why Knowing the Best-Selling Templates Matters

Trends shape what people search for, buy, and share.

Choosing the right niches and styles gives you:

  • Higher sales if you are a creator
  • Faster results if you are a user
  • Better brand growth and engagement

Success often starts with offering exactly what users need, when they need it.

Top 10 In-Demand Digital Templates for 2025

A modern, two-page resume templates featuring sections for contact, education, work, skills, and references.

1. AI-Powered Resume Templates

AI is reshaping hiring. Job seekers now want smart, flexible CV templates that pass both human and machine review.

Features users expect:

  • ATS (Applicant Tracking System) friendly layouts
  • Clean, minimalist design
  • Easy customisation for different industries
  • Space for portfolio links and personal branding

Trend tip: Offer resume and cover letter bundles for extra value.

2. Social Media Carousel Templates

Carousel posts are dominating engagement on platforms like Instagram and LinkedIn.

Best-selling template features:

  • Bold headlines and clean layouts
  • Story-driven flow across slides
  • Drag-and-drop customisation in Canva or Figma
  • Mobile-optimised designs

Trend tip: Make niche bundles like business tips, fitness motivation, or personal branding. This helps you connect with specific audiences.

3. Notion Dashboard Templates

Notion has exploded in popularity. Users love clean, ready-to-go dashboards for life and work.

Top dashboard ideas:

  • Goal trackers and habit builders
  • Personal finance managers
  • Content planning boards
  • Daily planners and to-do lists

Trend tip: Offer matching light and dark mode designs for bonus appeal.

4. Lead Magnet Templates

Businesses want email list growth. Ready-to-use lead magnet templates make it easier.

Popular formats:

  • Checklists
  • E-books and mini-guides
  • Case studies
  • Infographics

Trend tip: Combine lead magnet templates with matching email opt-in forms. This can boost your sales.

5. Printable Planner Templates

Paper planning is making a comeback — in stylish, printable form.

Popular planner templates:

  • Daily, weekly, and monthly planners
  • Budget trackers
  • Meal prep and fitness planners
  • Wedding, event, and travel planners

Trend tip: Sell planner bundles by theme (e.g., health, business, productivity).

6. Presentation Slide Deck Templates

Clear, professional slides are a must for modern businesses and students.

Winning slide deck templates:

  • Startup pitch decks
  • Course lesson slides
  • Sales and marketing presentations
  • Webinar hosting templates

Trend tip: Focus on clean visuals, simple typography, and story-driven slide sequences.

7. E-Commerce Product Mock-up Templates

Online shops need stunning product visuals. Mock-up templates make product listing design easy.

Best-selling mock-up ideas:

  • Clothing and apparel
  • Mugs, stationery, and tote bags
  • Tech devices (phones, laptops, smartwatches)
  • Posters and wall art

Trend tip: Offer layered Photoshop files and easy-to-edit Canva alternatives.

8. Canva Website Templates

A woman in a beige coat and wide-brimmed hat holds a bouquet of flowers and an ice cream cone, set against a city backdrop.

More businesses are using Canva to build quick, stylish landing pages.

Popular website template types:

  • Personal portfolio sites
  • Coaching and consulting landing pages
  • Event registration and webinar pages
  • Small e-commerce storefronts

Trend tip: Sell Canva website templates that are easy to optimise for mobile. Include simple editing guides too.

9. Email Newsletter Templates

Email is still one of the most powerful marketing tools — and brands need fresh designs fast.

Top newsletter template styles:

  • Weekly updates for personal brands
  • Product announcement layouts
  • Welcome series templates
  • Event invitations

Trend tip: Focus on minimalist, mobile-friendly layouts that load fast.

10. Financial and Business Spreadsheet Templates

Organising finances and business operations is crucial in 2025.

In-demand spreadsheet templates:

  • Budget and cash flow trackers
  • Invoice generators
  • Content planning calendars
  • Business KPIs and goal trackers

Trend tip: Create both Excel and Google Sheets versions for wider appeal.

Key Traits of Best-Selling Templates

Across every niche, best-selling templates share a few important traits:

  • Easy to customise: No complicated software needed
  • Visually clean: Modern, uncluttered, highly readable
  • Mobile-optimised: Look great on phones and tablets
  • Comprehensive: Bundles or kits add extra value
  • Beginner-friendly: Clear instructions and easy editing steps

The easier you make life for users, the more they buy.

Where to Sell or Find Popular Digital Templates

Etsy

Best for printables, planners, and social media templates.

Creative Market

Ideal for high-end graphic templates and bundles.

Gumroad

Perfect for self-hosted sales with minimal setup.

Canva Marketplace

New for 2025: Sell Canva templates directly inside Canva’s ecosystem.

Shopify Theme Stores

A mobile and desktop view of Local's website, showcasing a range of organic products with a '100% Organic' message.

Good for selling e-commerce-focused website and product templates.

How to Stay Ahead of Template Trends

  • Watch emerging platforms like Notion, Canva, and ClickUp
  • Follow industry blogs and design podcasts
  • Join creator communities on Facebook or Discord
  • Study top-selling products monthly for patterns
  • Adapt quickly to new buyer needs (e.g., AI-focused templates)

Templates succeed when they solve today’s — and tomorrow’s — problems.

Common Mistakes to Avoid When Selling Templates

  • Offering designs that are too complicated to edit
  • Using outdated fonts, layouts, or colour palettes
  • Ignoring mobile usability
  • Pricing too high without strong branding or reviews
  • Skipping clear licence explanations (personal vs commercial use)

Simplicity, relevance, and honesty always win.

Quick Checklist for Creating High-Demand Templates

  • Is the design clean and beginner-friendly?
  • Are instructions or guides included?
  • Are templates mobile-optimised?
  • Does the bundle offer strong perceived value?
  • Are preview images polished and professional?
  • Have you tested user experience personally?

Final checks avoid customer complaints — and boost five-star reviews.

Templates Are Big Opportunities — If You Act Smart

Popular digital templates will keep growing in 2025 and beyond. Helping users save time, look great, and get organised is a winning formula.

Stay close to emerging template trends. Offer the right tools at the right time. Build templates that are simple, smart, and beautiful.

You can find real success by selling in top template marketplaces or by creating your own brand. Just take care in your approach.

The opportunity is wide open.

Call to Action

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Get a free guide on designing and pricing digital templates. Or, grab a starter checklist for launching your first template store! Just ask — it’s ready to help your readers start strong.